Cost of Professional Home Staging – Less than First Price Reduction


Guess what, the cost of professional home staging is typically much less than the first price reduction after a house has been on the market.

For me, it is one of the oddities of the psychology of selling a home. Sellers will think nothing of reducing their list price by $5,000-$10,000 but will resist a $4,000 professional staging proposal.

Let’s look at the facts.

  • Using figures provided by CORT, the world’s largest provider of rental furniture, we can imagine a very conservative first price reduction of 5% on a $225,000 house which equals $11,250. This conservative assumption is supported by the National Association of Realtors which cites a 10% lower sales price associated with more than 24 weeks on the market.
  • The average cost of home staging in the CORT example was $4,700 and likely involves renting their furniture.
  • Using the CORT figure, the cost of home staging would be less by $6,550 or 58% than the first price reduction of $11,250.

Realtors can provide their own calculations based on local conditions to this formula. My guess is that the result will be the same – the price of professional home staging is much less than the first price reduction.

Plus, professional home staging helps sell the house more quickly. We have a track record of having staged more than 750 houses and stories about houses in all price ranges that sold within a week or two after we staged them.

And who can put a price tag on the value of selling your house quickly and moving on to the adventure of settling into your new home.

Please wander around our website or visit our Houzz site ( ) to see examples of the true value that Transitions adds with our creative home staging.

Dwell in possibilities!